Updated: Dec 12, 2018
Is there any benefit to email marketing? If your company isn’t making use of email marketing, should they start now? The answer to both questions is YES. Email is constantly being highlighted as one of the marketing channels that continuously delivers the highest return on investment (ROI).
All across the globe, thousands of businesses are using email marketing for their own needs. If you’re unfamiliar with email marketing, you may be wondering why it’s so popular amongst companies in all sorts of industries – but here are 5 reasons why email marketing is beneficial as a marketing channel.
The days of non-targeted marketing and the inherent problems that come with it are solved when you can target your audience. Placing ads on diner placemats, on television, or in a magazine and having no control over who sees it is no longer an issue. Thanks to email marketing, you can have total control over who sees your ads by segmenting your contact list based on their location, demographics, lead status, and other data points. Targeted emails mean that your audience will only receive content that is suited specially for his or her needs. Customers, as well as business owners, benefit since they can customize a message for each customer that’ll foster higher conversion rates.
Increases Brand Awareness
Each email you send out exposes consumers to your brand and your business. With the aid of strategic planning, targeted content, and smart design, you’ll be able to consistently build up the value of your brand. This will help keep your business constantly in the back of the minds of your audience. Then whenever a customer needs a product or service, your brand has a higher chance of turning those leads into clients and finally into loyal customers.
Distribution at Scale
Email marketing is the easiest form of marketing to share. With just a click of a button, your subscribers can share your offers, deals, and news with their family and friends. In sharing your message, these subscribers act as brand advocates. Therefore, anytime a subscriber shares your message with someone, they are helping your brand gain credibility and exposure.
If you want to measure the success of any campaign then you need analytics. A lot of marketing channels present estimated and ambiguous statistics as results. But with email marketing, you can draw on valuable and precise metrics such as subscriber retention rates, open rates, delivery rates, and click-to-deliver rates. These metrics are not just percentages and numbers, they are there to give insight into a customer’s interest and behavior. Why not use your email marketing campaign as a way to monitor the information your clients respond to the most?
Email Marketing Is Cost Effective
The most attractive benefit of email marketing still remains the return on investments. There are no postage fees, no advertising rates, and no print costs. Email marketing is as affordable as it gets when it comes to marketing.
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