General E-Commerce Ad Strategies

Updated: Dec 17, 2018

With innumerable online businesses offering the same product/service as yours, the competition is stiff. How do you carve a niche for your brand in that competitive environment? How do you stand out from the crowd and succeed?


E-Commerce Ads are the road map to your successful online business destination. It doesn’t mean that your competitors are not already in the e-commerce ad loop; it means that you have to embrace e-commerce ads in a unique and effective way in order to maximize its numerous benefits.


How do you make your E-Commerce business successful?


There are several ways you can utilize your digital marketing strategies to garner higher brand awareness and to increase sales.


Efficient use of the social media is of course the main one. Traditional methods of shopping have been overtaken, therefore business owners must always re-strategize because even online shopping is continuously evolving. Social media and e-commerce can be tactfully combined to achieve utmost brand awareness, growth, and increased sales. With quality content and attractively crafted display ads spread across various social media platforms you can have your customers coming back for more, while of course gaining new ones.


Social Media Ads are very effective, but Facebook Ecommerce Strategy when carefully executed can become the king of your social media ads. With more than 2+ billion users, having well structured Facebook marketing tactics allows for you to have endless opportunities. Facebook also owns Instagram, boasting another 1+ billion users, which easily allows you to target potential customers on that platform as well.

Google Adwords for E-Commerce: As far as online advertising platforms go, Google Adwords also ranks highly in terms of effectiveness and reach. Google Adwords is the #1 search engine in the world, so using Adwords effectively will generate loads of traffic for your business. Adwords allows you to target different audiences with different characteristics relevant to your business. By targeting the right audience with the right keywords, you can target specific groups that are relevant to your brand or to the goal of your ad campaign. Then with the help of Google keyword planning, you can determine the keywords your target audience are searching for online and structure your ad to encompass those. It is also important to include a clear call to action.

Retargeting: It is absolutely necessary that you keep your previous customers coming back for more. It is also easier AND more cost-effective than trying to create new ones. Your current customers will give you higher conversion rates at lower costs, which is what you gain with retargeting. When you focus your ad on your shop’s previous visitors via digital cookies; that is retargeting. The cookie ensures your ad follows them as they navigate around the internet. Facebook and Google are the best platforms for retargeting your audience.


Do not forget to track your advertising campaign every step of the way to know how your ad is performing. Use of video ads is also a powerful e-commerce ad mechanism as more internet users favor video to text.


If you need assistance with creating ad strategies, look no further! We would love to work with you, so please take advantage of our FREE CONSULTATION.

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