Updated: Dec 17, 2018
In the world of digital marketing and gaining leads and customer information via websites, the importance of landing pages should not be underestimated. It is important to understand how a landing page works and how they benefit your business, so you can spring into action and implement landing pages into your marketing strategy as soon as possible.
What is a landing page?
To understand fully the reasons why landing pages are important, you need to know what they are. A landing page, as the name implies, is a page on your website where a potential customer can land on. It is different from your homepage or other web pages like "about us" or "services", as it is a standalone page meant to convert a visitor to a customer. It’s a great way to provide information about a service or deal and collect your client’s information for purchase or follow ups. Landing page examples include pages that are dedicated to a service you offer, or a page that talks about a specific deal which you offer. You can make a Wix landing page for your Wixsite, or a Wordpress landing page for your Wordpress hosted website.
Importance of Landing Pages
Now that you know what landing pages are, here are some amazing reasons why your website needs them:
They help you generate leads
Once you have a great and effective landing page in place, you will be able to attract visitors and successfully convert them into customers. The addition of a form to your landing page will help you capture and collect their information, and you can follow up with them immediately or later.
They help you make the most of your ad campaign
If your brand happens to be running a free ads campaign for some products or services, landing pages will help you get your money’s worth. While advertising your brand, embed links that lead straight to the landing pages of your top offers and deals. This will attract them faster then when you take them to your homepage or any other page, helping you make the most of your ad campaign.
It eliminates distractions
The point of a landing page is to direct the customer’s focus towards one offer and give them all the information they need about a single thing. The use of a landing page helps your visitors focus on the relevant information they’re looking for, and that is something they appreciate. If they are met only with pages that bombards them with irrelevant information about too many things at the same time, they will be scared off. You should also make sure your landing page design is simple and doesn’t divert the attention of your customers from the information they need.
Now that you know how important a landing page is to the overall success of your brand by helping you convert visitors into customers and leads, what are you waiting for? The earlier you start adding landing pages to your website, the better.
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